Turn wellness trends into market-ready experiences in this hands-on workshop focused on practical ideas and collaboration.

Wellness tourism is one of the fastest-growing segments in global travel and it’s not just about spas or retreats. More and more visitors are simply looking to incorporate elements of wellbeing, nature and connection into their overall travel experience.

To support local businesses in understanding and tapping into this opportunity, Destination Sydney Surrounds South is partnering with wellness tourism specialists Droga & Co. to deliver a free, two-part program across April and May.

This interactive 3-hour workshop, delivered in partnership with Droga & Co. is designed to help businesses translate wellness trends into tangible, market-ready experiences.

This hands-on session will cover:

• Identifying where your current offering aligns with wellness tourism
• Understanding your target wellness traveller and their expectations
• Developing or refining experiences that are authentic and place-based
• Packaging and positioning your product for market appeal
• Exploring collaboration opportunities and building complementary experiences across the region