This session is delivered by Western Sydney Business Centre, an approved independent provider for Service NSW Business Connect

Inbound marketing helps you attract the right customers to your business by creating valuable content that solves their problems. This webinar covers how to define your ideal customer through a detailed marketing persona, map their journey from discovery to purchase, and use Artificial Intelligence (AI) to deepen your audience insights. Learn how to develop a marketing strategy that builds trust, nurtures leads, and supports long-term business growth.

Key Takeaways:

• Understand the fundamentals of inbound marketing
• Learn how to create a marketing persona and customer journey
• Use AI to develop deeper audience insights