This webinar is delivered by Western Sydney Business Centre, an approved independent provider for Service NSW Business Connect.

In this webinar, you’ll learn how AI (artifical intelligence) can help you create customer personas, build content, and streamline processes—without relying on technical expertise. We’ll also explore the five P’s of AI in marketing: planning, personalisation, productivity, performance, and protection. This session is designed to give you practical skills and ideas to implement AI in your small business today, while also exploring current trends in AI that are reshaping the business landscape.

Key Takeaways:

• Identify practical applications of AI in marketing
• Learn how to create a marketing persona using AI
• Understand the five P’s of AI in marketing