Australian Tourism Data Warehouse (ATDW)

The Australian Tourism Data Warehouse (ATDW) is a free central platform that allows businesses in the tourism industry to list their products and services in one place, making them accessible to a wide range of distribution channels. By listing on ATDW, businesses can ensure their details appear on official tourism websites, including state and local tourism sites, as well as major online travel agencies (OTAs) and booking platforms. ATDW is a key tool for increasing visibility and reaching potential customers across multiple platforms, ensuring your business is showcased to the right audience.

Optimise your ATDW listing:

• Create an ATDW account
• Ensure your business details are complete and accurate (name, address, contact information)
• Write a clear and compelling description of your business or service
• Upload up to 10 high-quality images that showcase your business or offering
• Set your operating hours and any seasonal variations
• Ensure your location is mapped accurately for easy discovery
• Include links to your website, social media profiles and online directories (e.g. Google Business Profile) 
• Categorise your business appropriately for better search visibility
• Regularly update your listing to reflect promotions, services, events or changes

Information and support: ATDW Listing Guide

Book a free one-on-one online optimisation session with an ATDW Support Coordinator here

BING PLACES FOR Business 

Bing is the equivalent of Google Business Profile. This free tool allows you to manage your business listing on Bing search and maps. By adding your business details, you improve your visibility to users who search via Bing or Microsoft-powered platforms like Cortana and Microsoft Edge. Keeping your listing updated helps ensure consistent information across all major search engines.

Optimise your Bing Places for Business listing:

• Claim and verify your business listing
• Ensure your business name, address, phone number, and website are accurate
• Update your opening hours, including special holiday hours
• Upload high-quality images of your business, products, or services
• Add a clear and concise business description
• Confirm your business location appears correctly on Bing Maps
• Sync your listing with your Google Business Profile for consistency
• Monitor insights to track views and customer engagement

Information and support: Bing Places for Business

Facebook 

A Facebook Business Page allows you to create an official presence for your business on Facebook. It’s a free tool to connect with customers, share updates, promote products or services, and build community.

Optimise your Facebook page:

• Set up and verify your business page
• Add a clear profile picture (usually your logo) and an engaging cover photo
• Complete your business information: contact details, website, address, and hours
• Write a compelling “About” section to describe your business
• Post regular updates (so customers know you are operating), promotions, events, and behind-the-scenes content
• Keep all posts business related - personal content should be shared on your personal Facebook profile
• Respond to messages and comments promptly to boost engagement
• Encourage and respond to customer reviews
• Set up a services or shop section if relevant
• Use Facebook Insights to monitor performance and audience engagement
• Pin important posts or announcements to the top of your page

Information and support: Facebook Help Centre

Google Business Profile

Google Business Profile is a free tool from Google that lets you manage how your business appears on Google Search and Maps. It allows you to display key information like your business name, location, hours, website and contact details. You can also share updates, respond to reviews, and post photos to help attract and engage customers.

Optimise your Google Business Profile listing:

• Claim and verify your business profile
• Ensure your business name, address, phone number, and website are correct
• Keep your opening hours accurate and up to date (especially public holidays and seasonal periods)
• Add high-quality photos of your business, products, or services
• Write a clear and engaging business description
• Respond to customer reviews - both positive and negative
• Post regular updates, offers, or news to keep your profile active
• Check your location pin on Google Maps is accurate
• Use insights to track how customers find and interact with your listing
  
  

Information and support: Google Business Profile Help 

Instagram

An Instagram Business Page is a free dedicated account designed for businesses to connect with their audience through visual content. It provides valuable tools for promoting products or services, engaging with followers, and tracking performance.

Optimise your Instagram page:

• Set up and verify your Instagram Business Account
• Use a clear profile picture (typically your logo) and a visually appealing bio
• Fill out your business information, including website link and contact details in your bio
• Write a compelling bio that tells visitors what your business is about
• Post high-quality images and videos that align with your brand
• Use Instagram Stories and Reels to engage with your audience creatively
• Utilise relevant hashtags to increase the reach of your posts
• Add your business location to posts and stories for better visibility
• Add website links to stories with a call to action message
• Use Instagram Highlights to make key information easy to find. Save products, brochures, and other important content to your Highlights so customers can quickly access what they need from your profile.
• Respond to comments and direct messages to foster customer engagement
• Engage with other business accounts
• Monitor insights to track post performance and audience demographics

Information and support: Instagram Help Centre

LinkedIn

LinkedIn is the world’s free largest professional networking platform, allowing businesses to build a professional presence and connect with potential clients, partners, and employees. It enables businesses to create a company page where you can showcase your products, services, company culture, and industry expertise.

Optimise your LinkedIn profile: 

• Set up and verify your company page
• Use a clear, high-quality company logo as your profile picture
• Write a compelling and informative company description that highlights your mission, values, and services
• Add a professional cover image that aligns with your brand
• Include relevant business details such as location, industry, website, and company size
• Post regular updates, articles, and industry news to engage your audience
• Respond to comments and messages promptly to foster engagement
• Include links to your website and other social media platforms
• Share company milestones, events, or thought leadership content to build credibility
• Use LinkedIn analytics to track your page performance and audience engagement

Information and support: LinkedIn Help

TripAdvisor  

Tripadvisor is a free online platform for travel and tourism, allowing businesses to showcase their offerings to a global audience. It’s widely known for customer reviews, ratings, and recommendations, making it a key resource for travellers looking for authentic insights. Businesses can create a free listing on Tripadvisor, where they can display key information such as location, contact details, photos, services, and customer reviews. Active participation on Tripadvisor can help build trust with potential customers, improve visibility, and encourage positive feedback from satisfied visitors.

Optimise your Tripadvisor listing: 

• Claim and verify your business listing on Tripadvisor
• Ensure your business name, address, phone number, website, and hours are accurate
• Upload high-quality photos that represent your business and offerings
• Write a compelling and informative description of your business
• Regularly respond to customer reviews - thank positive reviewers and address any concerns
• Regularly update your listing with new information, services, or promotions
• Ensure your business location is accurate on the map for easier discovery
• Add relevant categories and tags to help potential customers find your business
• Use Tripadvisor’s analytics to monitor customer engagement and review trends
• Link to your website and other social media profiles for cross-promotion

Information and support: Tripadvisor - Managing your business listing 

True Local

True Local is an Australian online business directory that helps local businesses increase their visibility and connect with nearby customers. It allows businesses to create a free detailed listing, including business information such as location, contact details, services, hours of operation, and customer reviews. True Local is particularly beneficial for businesses looking to engage with a local audience, as it focuses on helping customers discover and choose businesses based on user-generated reviews and recommendations.

Optimise your True Local listing: 

• Claim and verify your business listing: Access and manage your business details through your myYellow account
• Ensure your business name, address, phone number, website, and hours are accurate
• Upload high-quality photos that represent your business, products, or services to attract potential customers
• Write a compelling and informative description of your business and what sets you apart
• Encourage customer reviews - Positive reviews can enhance your credibility and attract more customers
• Regularly respond to customer reviews - thank positive reviewers and address any concerns
• Regularly update your listing with new information, services, or promotions
• Monitor performance: Use the analytics tools available in your myYellow account to track views and customer interactions

Information and support: True Local FAQ